On March 8, 2023, Saltwire published a letter to the editor by Frank Holden in support of bus advertisements in St. John’s which pointed to human rights reports on Israeli apartheid. The letter discussed the Palestinian indigenous connection to the land and the dispossession Palestinians have experienced through settler colonialism. However, the letter was published with the false and misleading headline, "Anti-semitic advertisements back on Metrobus," which reflected the exact opposite of the points made in the letter.
CJPME wrote to Saltwire to request a headline change, and after receiving no response, submitted a complaint to the National NewsMedia Council. On April 6, 2023, CJPME was informed that the NCC had discussed the matter with Saltwire, which had made an editorial decision to change the title to "LETTER: Bus adverts a reminder to be concerned for safety and equality of all," which better reflects the contents of the letter.